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 | Research & Initiatives > Other Initiatives
Media & Public Affairs Book Series
| What do citizens and public officials know? Where do they get their information? How do they use that information to act? What difference does it make? The Media & Public Affairs book series tackles important issues at the heart of our democracy. Professors, journalists and political workers use the books to support their writing and research, as well as their work in the classroom. Media and Public Affairs covers wide-ranging topics that outline, challenge, explore and define critical issues. The series is published by published by the Reilly Center for Media & Public Affairs at the Manship School of Mass Communication and LSU Press. |
| | Scripps Howard Academic Leadership Academy
In June 2007, the Scripps Howard Foundation will bring a group of up-and-coming administrators to the Manship School. These professionals and scholars will spend a week with seasoned administrators to learn about the challenges and rewards of directing an academic program in journalism and mass communication, network with current and future leaders in the discipline and explore careers in administration.
More information.
Advertising Education
Yesterday - Today - Tomorrow
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Advertising education, an academic discipline, has been taught on college campuses for a century. In fact, the first course with the title of “Advertising” was taught at New York University in 1905. Today, a hundred years later, approximately 150 colleges and universities have advertising education programs.
Advertising Education Yesterday – Today – Tomorrow is a study of advertising programs. The information provided in this edition can be helpful to students, teachers, administrators, counselors and professionals.
As in the first two editions, most of the current primary data in this third edition come from the 2005 directory Where shall I go to study advertising and public relations? The data used in the study pertain to advertising and joint advertising/public relations programs. It does not include the data on public relations programs. The term, “advertising education” will be used here to refer to collegiate courses in advertising designed to prepare students to enter the advertising profession.
Supporting institutions:
Reilly Center for Media & Public Affairs
Manship School of Mass Communication, Louisiana State University
College of Mass Communications, Texas Tech University |
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